Puberty can start before you can see it. My oldest boy and girl started puberty really early and one of the first things we noticed was smell. Maybe at this age deodorant is more sensible than anti-perspirant and there are more natural products than sprays (and more eco friendly) if that would be better. Regardless of whether you think it is necessary or not, I think Mum is being very sensible because their friends would certainly notice if they smell different and they could easily become a target for teasing. If she can make showering and deodorising a habit at this age she won't have the arguments later like a lot of parents do.
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And yes sometimes clothing needs more than one wash, ive put my sons (17 now) tee-shirts (& when he used to wear school shirts/jumpers) in 2 consecutive washes sometimes to get rid of sweaty smell. It helps to put in a capful of zoflora or laundry disinfectant in wash. And definitely school shirts/jumpers need washing more than once a week, especially in spring/summer. I used to wash my sons blazer too a couple of times a wk as they werent allowed to take anything off even in the hot weather.

so I'm pretty sure there are some young chaps that might need to think about using deodorant.