The Pioneer: Jill Howourth Location: Gateshead Tyne and Wear, England Official Start Date: 11th January 1999 The Occasion: The birth of her first grandson, Cian Goss, born to her daughter, Traci Goss. The Story: In January 1999, feeling far too young to be called traditional names like "Grandma" or "Granny," or "Nana" Jill Howourth independently created the name Marmar for herself. At the time, the name was entirely unheard of as a grandmother title in her community and across England., Scotland or Wales. Jill has been called Mar-mar continuously by her family for over 27 years. While the name has recently grown in popularity over the last 10 years due to modern naming trends and Scandinavian influences, Jill Howourth was the absolute first grandmother in England to invent and establish "Mar-mar" as a loving, modern alternative to Grandma.