The Woollies further down the road was where I bought my first lipstick - Trinity Pink by Rimmel (pick and mix too
). I think John Menzies was at the other end and that's where my Granny and Grandad took me to buy my Enid Blyton books. Happy days.
Gransnet forums
Blogs
Nobody to call me Madam?
What's killing the traditional department store? Jane Tulloch shares her tale of the theatrical ambience and glitz of department stores in the late 1960s, and wonders what has happened to them.
"These shops did more than sell goods: they sold us on luxury and pleasure: they made us feel special."
Whatever happened to the good old fashioned department stores of yore? The ones where they called you madam and there were delicate little chairs at each counter for madam to perch on as she discussed her order with the attentive black-dressed assistant.
The ones where you could buy (and have delivered) anything from a pin to a grand piano with everything and anything else in between. Such department stores used to be found in every large town and city throughout the country. In Cardiff there was Howells, in Bradford Brown, Muff and Co, Manchester had Kendal Milne. London had several including Harrods of course, as well as Liberty’s, Whitely’s and Dickins and Jones.
A few, a brave few of these traditional department stores, do remain although almost as tourist attractions and tending to be owned by large overseas conglomerates rather than the families who used to own and run them.
I well remember the thrill of entering a large department store in Edinburgh: the door was swung wide for us by a uniformed commissionaire who touched his cap to my mother and gave every indication that she was known to him and her custom appreciated. She nodded regally. I was impressed. I was even more impressed when taken for a half term treat of lunch in the dining room of a large Glasgow department store. While we consumed our meal, beautiful models wandered coolly around the tables in a range of expensive outfits and elegantly displayed key features such as velvet lapels or fan pleated skirts for our awed pleasure. These shops did more than sell goods: they sold us on luxury and pleasure: they made us feel special.
We weren't allowed to sit down, forbidden to fold our arms and banned from saying “Can I help you?” to customers (too off-putting apparently.)
Often beautiful, these old shops were almost theatrical in ambience. It was only when I began to work in one as a summer job in the 1970s that I realised that there was very much a backstage and a front of house. I could see clearly that the assistants were performing a role for the public but also that they had stories of their own. Each department was a venue for a drama, each customer and staff member a potential audience or actor. Of course, this potential had already been spotted and used by the 1970s sitcom “Are you being served” but, with its focus purely on comedy, a great deal was overlooked.
We had such fun there despite what now seem incredibly outdated rules and regulations. We weren’t allowed to sit down, forbidden to fold our arms and banned from saying “Can I help you?” to customers (too off-putting apparently.) The senior sales assistants (but not us juniors) were on commission and earned a massive 1p in every £2.40! The January sales were a time to dread: just looking at the tidal wave of ladies intent on bargains rushing down the department towards us was terrifying. This was mitigated by the laughs we had: calling each other ridiculous names in front of customers without smiling, sabotaging tasteful displays, treasure hunts around departments, complicated April fools tricks, and other examples of youthful exuberance. I’m sure gransnetters have many similar tales as customers and staff.
Why did these lovely stores decline from the late 1960s to 70s? Was it because we were seduced away by the proliferation of “boutiques” for our trendy clothing? The explosion of very modern chain stores on our high streets? Were the old department stores too hopelessly difficult to update? Most likely a combination of all these in conjunction with the dire economic times prevailing.
I miss them now there is nowhere left to call me madam.
Jane's new book, Our Best Attention is published by Comely Back Publishing and is available from Amazon.
Post your comments below for a chance to win one of five copies of Our Best Attention.
By Jane Tulloch
Twitter: @JaneTulloch1
Charleygirl I too had to wear the dreaded divided skirt (with horrible Aertex blouse) for Gym and Games. Both size huge so I could grow into it. There's something depressing about friction burns on your knees from those divided skirts.
Also from Forsyths -big panama hats for summer with tight elastic under the chin. I can quite believe that St Trinians was based on an Edinburgh school!
Jane10 my parents could not afford to buy my school uniform so I had one set which was very baggy and long at the age of 11 and lasted until I left school in Perthshire when I was almost 18. The hairy woollen jacket we wore on Sundays with our kilts was horrific. I loathed the blue aertex blouse for games- it could not be at all fitting in case it showed that we wore a bra. Thankfully we wore caps rather than the panama hat.
annsixty, was the other, smaller, department store in Nottingham Market Square, called 'Toby's'? My mother used to love browsing there. My school friend used to go to get her hair cut at Griffin and Spalding's (top floor?) - which was considered a very 'posh' store.
Thank you Marelli I just couldn't remember. It was a little rabbit warren of a shop.. I think it became a restaurant in the 80's. I loved Nottingham more than any city before or since.
There's nowhere 'posh' now. Just expensive! Eg Harvey Nicks.
I was miserable in John Lewis's just before Christmas -a windowless, soulless maze. Very poor to no customer service at all. I think I object so much because I remember how things were in the past.DD loves John L and can't understand my dislike of it. Sigh.
I do remember Toby's as having lots of short flights of stairs, annsixty. My mother was never good at making choices, so we were frequently and down and in and out all of the little departments. We then caught a Barton's bus back home. 
The department stores of today, with their bored staff and corporate style are all your DD knows, Jane10 I suppose we are all children of our time.
One of our local garden centres has recently been taken over by a national chain and departments that had previously been successful, such as the crafts and haberdashery, have been closed simply because their other stores don't have these departments. Individuality, responding to local needs, all of that, isn't important at all. What is important is having every branch identical in every respect so that comparisons can be made to see which ones aren't performing as well as they could. And then they can put staff (oh sorry, 'colleagues') on 'performance plans'. It's no wonder they all seem so dispirited.
Wilma we had a corset shop in Bold Street in Liverpool. I think it was called Foners and mother and her friend used to gaze avidly at the window. I think you had to make an appointment.the window corsets were quite terrifying.
Jane, I too loved Fenwicks powder room and in 1972 I was sitting in one of the comfy armchairs breastfeeding my baby and two older women were tutting at me and whispering. Not like todays mothers some who openly breast feed in public.
Stansgran yes, my Granny had an appointment for each fitting. I only went with her once though! 
I remember going to stay with my mum in school holidays in Chelsea ( my parents divorced when I was five).
She lived not far from Peter Jones department store and quite often we would go there for a look around.
My most abiding memory was having my feet measured in one of those X-ray machines for new shoes. Now that was service for you.
Does anyone else remember those machines.
I remember Jessops in Nottingham very well. My mum was a Nottingham girl and when we moved to Essex she insisted that we went back to Jessops every Spring and Autumn to buy our 'best' dresses - even though my dad pointed out how close we were to London! I think there was a co-op department store too with a sweeping staircase and a sparkly wall.
Victoria08 oh yes, I remember those machine well-I had my feet measured for my Clarkes shoes. I have no recollection of wearing anything else until I could afford to pay for my own.
Waveney - I remember Jessops so well. In fact, when I think of it, I think that was where my school friend had her hair done
(and not Griffin and Spaldings). Jessops was on a par with how Jenners of Edinburgh used to be.
We had a Bobby's in Cliftonville too. A wondrous place, thick carpets, sweeping staircase, large and comfortable powder room, elegant assistants and those magic pneumatic tubes that took the money and delivered the change. It was always quiet and exuded an air of luxury. The last time I was in there was 1970 when I took eldest son (aged about 5 months) to get a set of Polyphotos taken. I don't know when it closed but although the building still stands it was/is now a DIY store and several smaller shops.
When I started secondary school the uniform had to be bought in Harrod's.
This meant a trip to London, plus a winter uniform, a summer uniform and a P.E. kit including a lacrosse stick! I don't know how my parents afforded it. But somehow my Mum also treated us to tea in the restaurant. Then that school closed a few years later and they had to buy another full uniform. I think that was bought locally though.
I also remember those foot measuring machines, did they use x-rays? I do hope not. 
www.google.co.uk/search?q=robinson+and+cleaver+staircase+photo&ie=UTF-8&oe=UTF-8&hl=en-gb&client=safari#imgrc=6AoOq4vBVoc65M%3A
Don't know whether this link will work but it is a photo of a beautiful marble staircase that was a feature of the most upmarket department store in the centre of Belfast when I was a child in 1950s. It was called Robinson & Cleaver and my memory is of sweeping down it, head held high, pretending to be a princess going to a ball. The building is still there, miraculously intact despite the ravages of the Troubles, and now houses offices and an upmarket restaurant with the same name.
The staircase was removed when the department store closed down and sold to one of the richest men in NI.
I love watching 'Mr. Selfridge' for the social history aspect of Selfriges in 1930s. As it is based on the real life story of Mr.S, it has an extra something.
Very nice! Love the sign on the pillar - undergarments, millinery, curtains, costumes, mantles, corsetry, furs. Clearly hoping to catch a woman's eye when she's buying something for herself and sell her some new curtains too! 
My aunt used to "man" the ASK ME desk in Lewis's department store, Manchester. She was very superior, with a put on posh accent and never a smile, which made me wonder how anyone ever had the nerve to ask her where to find a particular item in the store. My mother, who had operated the lifts there in the 30's, told me how shocked she was when King George VI visited and she noted at close quarters that he was plastered in make up.
I miss Lewis's in Manchester. There used to be a bargain section on the top floor where very good end-of-range garments could be bought for a fraction of the original price. Primark has the building now. Sign of the times!
Lewis's in Birmingham had a mini zoo on the roof of the building in the 1950s.
My mum managed the tobacconist counter in the 1930s. When she got married she had to pretend she was still single or she would have been sacked. 
Jaxie what a shock about the king wearing makeup - never heard of that before! 
NanKate I wonder how many women hid their marital status until they had a family?
Does anyone know when it became more acceptable for married women to go out to work?
I had my first child in 1965 and it was not possible to keep a job open and go back. When you left that was it full stop.
My Dad told us how shocked he was to see the King wearing lots of make up when he was inspecting their regiment in the war. They were told it was to make his face as clear as possible to the men at the back. What a thought. Wonder if Prince Philip is a Max Factor fan!
Well done to:
Marelli
grandma60
WilmaKnickersfit
Bellanonna
Greyduster
Who have all been picked at random to win a copy of Jane's book.
We've dropped you an email, please can you check your inbox. Thanks!
Join the conversation
Registering is free, easy, and means you can join the discussion, watch threads and lots more.
Register now »Already registered? Log in with:
Gransnet »

