As Nanaval and ga have confirmed, is not Lent an occasion to try to emulate Christ's forty days and nights in the wilderness, taking the sins of humans upon him as scapegoat for their sins?
I thought, that, for believers, the penance of renouncing flesh (nowadays, luxuries it seems) was a serious commitment and self sacrifice, and I suppose the trivialisation of this is a sign of our innate weaknesses, or ignorance of the spiritual aspects of Lent. Or both?