According to an advertisement currently running, it would seem that men don't age they become "fatigued".
L'Oreal have a range of skin care products for men, the "Men Expert Hydra Energetic Anti-Fatigue Moisturiser", to name but one.
Apparently it "helps fight the 5 signs of skin fatigue" namely:
1. LOOKS DULL
2. FEELS DRY
3. FEELS ROUGH
4. FEELS LESS FIRM
5. FEELS TIGHT
(the capital letters are theirs, by the way, copied from the newspaper advertisement)
Now, I'm no scientist, but if you consider point 4 in the list, surely if something is less firm, then it might be considered wobbly or slack, in which case if the skin felt point 5 after using, then that might be considered a "good thing" ?
So, in conclusion, products are marketed to women under the "anti-ageing" banner, but to men as "anti-fatigue".
I can just see it now, two chaps meeting in the street after one of them has been using the products " Oh Roger, you ARE looking well, I didn't like to mention it, but last time I bumped into you, I thought to myself, "Trevor, Roger is starting to look quite fatigued these days" and now here you are not looking fatigued at all! What is your secret?"
On the other hand, perhaps not.............
