Sainsbury’s take on Aldi in price war

Some of us still ‘stretch’ a roast Georgesgran.

DH and I had a roast chicken on Sunday, we also had half a dozen chipolata sausages and bacon rashers with it as pigs in blankets.
Monday DH had chicken sandwiches for lunch, then dinner was a chicken hot pot casserole with left over potatoes and veg,
Tuesday chicken curry with remainder.
Carcase boiled up in slow cooker overnight, and frozen in pots to use in curries, soups etc.
I’m not mean, we like our food, but abhor waste.
All these meals were tasty and nutritious.
So many people on our local Facebook page must dine on takeaways the whole time, judging by the comments on there.

I suppose it depends what sort of things they’re talking about? It all sounds great for the customer with some things but when there’s a price war over fresh foods - the Supermarkets don’t take the hit - the Farmers and Growers do? At the risk of being shot down, food seems much cheaper than it was years ago? Most GNs might agree that we only could afford a ‘roast’ on a Sunday and the leftovers stretched to 3 meals? Today, I know friends who have a Sunday roast and the dog/cat gets the rest. There’s steaks,
chicken breasts, chicken curry/stir fry and often something like pulled pork just for fancy sandwiches during the week too, not to mention breakfast bacon or sausage sandwiches! Sorry - a bit off topic there.

Pre-lockdown I would divide my shopping between Lidl which was further away and a very large Sainsburys. I got a bit miffed during the first lockdown as no matter how often I tried I could not get a home delivery slot from them and eventually got some with Tesco with whom I was not totally happy. We then had a brand new Aldi open which was nearer so started to shop there. In early December a new Lidl store opened, far easier & nearer to get to so I started shopping only with them, brilliant to start with as obviously few people seemed to realise it was there. This has now changed and it is getting busier each time I shop( once a week) . I do need to go to Sansburys (probably tomorrow) now as there are some things I just can't get at Lidl so I'm really pleased Sainsburys is going to be price matching as they were definitely more expensive overall.

Our nearest Sainsbury’s is in a village a mile away. I had shopped there since opening about thirty years ago. I rarely go there now as they too often discontinue products and never give a reason why.
Before COVID it had a deli butcher and fish counters they were temporarily closed. However they are not going to reopen them apparently. They wonder why they are losing money it’s in an affluent area you would think they would cater to customers needs. Instead they are driving customers to go to discount stores further afield.

I was doing a Mumsnet Insight Panel test of Homepride slow cooker sauces recently. I had to buy one each of two variants. My usual supermarket didn’t stock the range so I went to Asda where I managed to purchase one for £1. I found the other one at Morrison’s where they cost £1.50.
I am using that to illustrate that supermarkets exploit shoppers. If one store can sell a product for £1 how on earth can another justify a price of 50% more?
Competition is essential or we will continually be ripped off.
(Before anyone asks neither product was worth the money)

Delighted.

A supermarket price war is usually good news for the customers. Bring it on.