The Daily Telegraph has a byline for an article about LNer which is launching a move 'to put more women in the driving seat with campaign',
the byline says: 'LNER launches campaign to persuade female and minority ethnic entrants to pursue career in industry'.
The article describes how a rail company plans to use Facebook showcasing female train drivers in a bid to encourage more women to take up the job, and features Becky Brown, a driver for LNER launching the company's initiative to pursue a career in the industry.
It quotes research showing that in 2007 only 7% of applicants for driver roles were women, increased to 17% by 2020, and they are aiming for 40% by 2025.
It will also be targeting black, Asian and minority ethnic candidates in specific location.
The main aim is to persuade women into a job they do not normally consider.
Seems reasonable to me.