John Lewis Ad. Is all publicity really good publicity?

Robin38

Alegrias1

I'm thinking of writing to John Lewis to say that all their future insurance ads must feature a chap in a suit, sat behind a desk, explaining exactly what good value their policies are and exactly what they cover. Finishing up with an explanation that satire and parody is not allowed.

Yes, do write. You are so clever. ?

Is this satire?

No, they really don't. They need to be talking about the company. And that's worked, hasn't it?
If they want to portray the same kind of image as Ryanair.

Zoejory I don't know. My reaction surprised me!
The wanton destruction maybe?
I just found the whole thing completely tasteless, whatever clever subtext there is supposed to be ?

Just watched the add and would have been very annoyed if my child had caused so much wilful damage, but also I wouldn't even have thought my insurance would cover it. I know times have changed and everyone thinks their little darlings can do no wrong and should be able to express themselves, but there would have been a serious discussion about right and wrong and respect in our house had this happened.

Perhaps they were trying to tick an extra box with the brat wearing girls’ clothes and wearing lipstick. Another no no for a lot of viewers I suspect so perhaps another own goal.

Yes we are talking about it but the vast majority of us are making negative comments about it.

John Lewis is better than this, or at least I thought it was.

I used to like the Tiny Dancer advert with my free coffee at our Senior Vue screenings (those were the days). This new one, not so much.

The big difference being that the girl is boisterous and clumsy, yes, but any damage would be accidental. The boy’s behaving like an entitled brat, whatever clothes he’s wearing. The sister’s paint incident alone is more than enough proof of that.

We’ll it’s certainly got everyone talking about it. Isn’t that the whole idea? I wouldn’t want my premiums paying out someone who let their child behave in such a brattish manner

Words actually do fail me ?‍♀️

It seems a risky move to me. Fancy a new suite? Let your exuberant child express itself with the paints and felt tips. Good luck with that one when you ring the hard nosed insurance company behind JL’s smiling face and tell them that you let life happen.

Then cue the complaint to Advertising Standards

Josianne

^No, they really don't. They need to be talking about the company. And that's worked, hasn't it?^
If they want to portray the same kind of image as Ryanair.

Yes, which company to avoid when looking for household insurance!

Adverts tell stories. Some fantastical, others more factual. If viewers were to take every advert literally, they’d believe Russian meerkats were processing their home insurance claim.

metro.co.uk/2021/10/15/the-new-john-lewis-insurance-advert-is-just-that-an-advert-15428452/

The boy and his performance reminds me of the incredibly sad and disturbing Desmond is Amazing.

Zoejory

I much prefer this one to Tiny Dancer.

Probably the music

I liked the Tiny Dancer advert - it looked like a normal day with the DGC ?
Until an accidental !Crash! (I wouldn't have left a supposedly expensive vase there!)

This looked like intentional wanton destruction and I doubt they'd pay out on that

It's supposed to be fun - isn't it? Shocking ads always sell, too. Why take it seriously? (Oh, I forgot, of course, it's GN, full of people who take things too seriously - and take offence at anything.)

I am not offended particularly, I just have a different opinion to you Hetty.

They say that there is no such thing as bad publicity

However, Gerald Ratner proved that wrong.

I think he said his products were rubbish to be fair.

I think JL insurance needs to be put to the test to see if they would pay out.

Anyone got a likely DGS?

I was horrified at the behaviour and incredulous when I saw it was an ad for insurance, but to then realise it was JL really shocked me. I thought better of them

The last time I bought anything from JL I was very disappointed with the quality. A friend has recently had the same experience. They don’t seem to be the company I remember at all, where I regularly shopped. Losing the values they were respected for perhaps and trying to be all things to all people.

Sorry should have said I bought online as did friend.

grannyactivist
I posted earlier:

I liked the Tiny Dancer advert - it looked like a normal day with the DGC ?
Until an accidental !Crash! (I wouldn't have left a supposedly expensive vase there!)

This looked like intentional wanton destruction and I doubt they'd pay out on that

It's a parody of the earlier advert.

But, of course, boys will be boys, at least according to JL.

And don't forget the 'You're never alone with a Strand' cigarette advertisement.

I understand it caused the demise of the company, no one wanted to be seen with a cigarette that told everyone that they had no friends!