That’s a great example of how an endorsement can backfire. It’s a risk when a company wants an ‘edgy’ celeb to endorse their product, as they walk a fine line between rebellious and scandalous. Look at Kate Moss who was the face of Rimmel- when she was caught doing drugs with Pete Docherty it was really awkward for them.
Also Jade Goody (perfume) and Kerry Katina (Iceland) fell from grace quite spectacularly, although their image was, erm, rather different from KM’s.
All the different family surnames
