M0nica
Doodlebug you lived in a lovely world. My memories of the 60s and 70s included everything that happens now, not as extreme, perhaps, but there all the same.
I can remember being bullied and excluded for not conforming with everyone else.
Because of not owning things? Really? My recollections are that it was starting in the 70s, as more things were available. There were fewer 'brands' (as opposed to designers, which have been there since Chanel, if not before) so as a teen we shopped at Chelsea Girl and similar, and it was jeans that had 'cool' labels and 'uncool' ones. When my children were born in the 90s (teens in the 2000's) there were so many more brands, all signifying something or other - tribal bonding, really. Converse shoes and fashion trainers, Quicksilver jackets and more all cost a fortune, and those wearing clothes from the market stood out, and still do, although the fashion has obviously changed. My cleaner said yesterday that she has just paid £200 for trainers for her son, and she is a single parent on a low income. She was very proud of being able to do that (and she works hard to be able to do it) even though I'm sure she will do without herself.
Non-conforming in other ways has always led to bullying, but I genuinely don't remember the 'wrong' clothes mattering too much - if you could follow a style it wasn't crucial that it had the right label. FWIW my world wasn't lovely, but that's neither her nor there, really, is it?