I can't stand the ads. I think they start way too early, and are ridiculous. Its known that Christmas is a strain for many, many people, and I think starting it all too soon is irresponsible.
I haven't seen any of them yet but DH and I did comment that we'd prefer to see someone saying 'Come to M&S/JL/Morrisons/Iceland or wherever for all your Christmas needs - we have all joined together and donated the £??? millions adverts would have cost to a charity for the homeless/children/ etc.
Is it me? Sorry, Bah humbug
Proviso: I do enjoy Christmas though, but hate trawling round the shops for presents and will do any food shopping at my usual haunts!
Gracesgran my logic is that Christmas is so commercial it’s obscene and I m not even very religious A of course I m not against advertising I m against this huge commercial competition that’s gets bigger and earlier every year and completely kills the season of ‘goodwill’ in its quest to be the biggest and the best and the earliest
Thank you WilmaKnickersfit, your explanation does seem likely but I remain unmoved, grumpy old woman that I am rapidly becoming. Christmas adverts before Remembrance Day just aren’t right (says she, snuggling back down into bed and pulling blanket over head ........ )
Maggiemaybe it may not be, but it is one worth considering.
There are so many retailers - I don't know if it applies to the bigger ones - who make their profit for the year at Christmas. If we don't support them we will loose our high street even quicker than we are.
I have to admit I just like Christmas - even the tawdry bits.
BlueBelle where is your logic? Do you really think they would make these adds if there wasn't worthwhile marketing in them? The companies must think so even if you don't.
I always enjoy the Christmas ads, but thought the tradition was that they all came out after Remembrance Day? I've only caught the JL one so far and I was a bit disappointed - they've had better. I hope at least one of them is going to bring a tear to my old eye!
Marketing is a massive and very successful industry in this country and one I feel we should be proud of. There are a lot of very creative people out there.
I think all the main supermarkets and big stores do that for charity Dunhamjen but I still don’t think it justifies spending 7 million on making a less than unique advert to run for a few weeks Do you really imagine everyone will consider shopping at John Lewis because of THAT advert I saw it for the first time last night and it didn’t make me feel warm and cuddly or rush to their nearest shop ( I must admit I ve never been inside a John Lewis store but hear they are pretty expensive)
For whoever said that John Lewis ought to give the money to charity, they do, just like Waitrose. They have a community matters link on their site, and give money to charity every three months depending on the ratio of votes for the chosen charities, which change every three months.
grammargran the boy in the JL ad is tired during the day because he's playing with the monster during the night or the monster makes too much noise when it's sleeping . The monster realises this is not good for the boy, so buys him the planetarium to help him get to sleep. The growl at the end tells the boy his friend is still around. That's my understanding anyway!
I like the m& s one as i think (correct me if Im wrong) Paddington is stopping a burglar stealing presents by naively thinking he's Santa and 'delivering' the presents ie putting them back until the burglar is ashamed of himself. That brought a tear to my eye. Didn't understand the bit with the sleigh really! The bit when he sees the children opening presents is ok but a bit sentimental. But I did think it illustrated the spirit of Christmas ie giving not receiving. And the present we saw wasnt hugely expensive.
I like Morrison's advert regarding gluten free food best, lovely and endearing, though perhaps other folk won't agree. Wasn't impressed by the John Lewis or M&S adverts and haven't seen any others.
Really disappointed in the JL one this year, I thought last year's was brilliant, really made me laugh and didn't seem to be selling anything. This one is too scary for the little ones, and the little boy still ends up with a monster under his bed, doesn't make sense. M and S okay, but nothing to get me in teh Christmas spirit!
I really think I must be thick, watched the JL advert on FB this lunchtime and it’s gone completely over my head, what on earth is it about? It goes from monsters under the bed to hair cuts at the barber’s, falling asleep against a goal post, need I go on? Or there again, perhaps it’s just me ..........
Im not usually keen on these things but I do like the M&S Paddington ad. It's the only one Ive seen so far. Haven't really liked any of the John Lewis ones in past years.