John Lewis Christmas Advert

Well, I suppose. If this country's rich enough to send China £7 million to help families there to reduce their salt intake ( I kid you not ) then why should we worry about an advert costing millions ?? Except that I always thought that charity begins at home.

Well I'm sure whatever JL and W spend on their Christmas advert, it will have come out of their yearly advertising
budget.

The £££s will easily be recouped over the festive season. .

I agree with you Nortsat that money spent on such advertising would be better spent on the children whose Christmas is marred by poverty.

In the past, I think Waitrose has advertised separately from JL. This year, the ad is for the partnership which presumably saves on the budget.

Not seen it and probably will not. We tape anything with adverts and fast forward to the programme. It suits us.

I thought it was over sentimental tosh and pretty dull - I think the last one I enjoyed was the one Lilly Allen sang to.

Not my favourite

I think it’s cute but surely there are better ways to spend £7 million (that’s the approximate budget according to the Guardian).
Maybe they should spend £1 million on a cute advert and donate the other £6 million to Crisis at Christmas or another useful cause. Presumably there are many JL customers who would appreciate that equally.
(I am now ready to be told I am a misery-guts)...

I saw it this morning, and thought it very sweet.
Why can't we just enjoy it at face value and not over analyse everything? ?
Is there a "tongue in cheek" emoticon?

Yes I thoroughly enjoyed it until I read Gaunts post. Didn't realise I needed to analyse and critique it to decide if I enjoyed it.

That's some advert. No wonder the cost goes into ££££billions

I liked it - its sweet and I thought it was inoffensive until I read Gaunts post

Just had a quick to look , definitely got the ahhh factor.?

Just texted my DD to show my little grandson, he is being a very brave little boy at the eye Hospital,
I'm sure it will cheer him up and he will probably watch on a loop.

I think it is lovely and as always I love the song .
I don't know who it is, I will have to Google it.
I watch very little tv so won't be fed up with it by Christmas.

Well, I'm sure the society for the protection of dragons will have something to say about the blatant mistreatment of dragons. And I had to watch the ad several times before I noticed just one person of colour. The trans support groups will be up in arms because they're not represented (although I suppose there might have been gender neutral toilets in the town square?)

www.waitrose.com/ecom/christmas/waitrose-christmas-advert?utm_source=exacttarget&utm_medium=email&utm_campaign=waitrosead141119&clickthroughID=209487139 if you haven't seen it.