John Lewis ad : What's it about ?

They hug outside the store so very much alive!
I think it’s about choosing the right present for someone you love because they are special and the reasons/memories (in this case childhood) connected with them

I read a John Lewis representative saying that it doesn't necessarily have to be a sister, or even a family member. It can be anyone, a friend, a teacher, a carer - anyone who deserves your time in carefully choosing the right present for them. No one is dead.

It’s manic not understandable and a massive waste of money

It's just about buying stuff- which is the whole point of Christmas.

I haven't watched it anyway!

Quite an amusing review of it in The Guardian -

www.theguardian.com/tv-and-radio/2024/nov/14/john-lewis-christmas-advert-shopping

I think its absolute rubbish. Bring back the boxer on the trampoline….

Isn't there already posts about this?

LucyAnna2

Quite an amusing review of it in The Guardian -

www.theguardian.com/tv-and-radio/2024/nov/14/john-lewis-christmas-advert-shopping

😂😂😂

Loved that!

I wonder how much that cost. Too much I would guess.

It's like a high speed train going nowhere.

Far too fast to understand.

Got everyone talking about John Lewis though……

LucyAnna2

Got everyone talking about John Lewis though……

You are correct, the advert has been a success!

Not seen it..but Boots and M&S are awful...still like Kevin the Carrot

I’d like them to have a Nativity scene somewhere. They unfortunately always forget the true meaning.

I'm certain no-one is dead - from the main characters at least. It's just about how your shared past leads to perfected gift buying.

Loving the M&S one best of all - Dawn French always brings a smile. The M&S ad just packs all the ingredients of Christmas: smiles, laughter, magic, generosity, kindness and oh yes, yummy food!

As the mother of two sisters who are very close, this advert is very heartwarming.
Sorry, Lovely Lady, but this season was hijacked from the pagans, so forgive us if we don’t agree with you about the lack of the Nativity.

I’ve only ever been in John Lewis once - for a wedding outfit. Came out with nothing. It’s in the Trafford Centre, which I don’t like anyway - it’s full of expensive items which no-one really needs. The only attraction is the free parking! The M60 is a nightmare - too busy.
At least the J Lewis advert is not as bad as the woke rubbish in the Boots version. Never shopping in there again!

First time I saw the ad had no idea what it was meant to convey. Second and last time figured it out. Not impressed.

I think that there is a quick reference to the main character’s mother being dead.
Sally (main character) looks towards herself, I think (?) and another woman (mother?) and is invited to join them, which she declines with tears in her eyes.

I have no idea what any of the Christmas ads are trying to convey as I mute them straight away.
I’m sick to death of them.
There are relentless and the novelty soon wears of.

Baa Humbug and all that.

I hadn't seen it but watched LucyAnna2 link , it's all a bit manic, tbh, but she did get the gist of it, do I like it no more or less than any of the others.
The only plus I can see is that I have a very similar jumper ( bought recently from Monsoon) to the girl in the advert, so feel bang up to date and trendy now.😂

Talking about it and saying it’s awful doesn’t mean anyone is buying anything from John Lewis though LucyAnna
and Grannygravy
Not sure why you think it’s a success

the only christmas advert i like this year is the m and s one, when dawn french stands at the door saying come in, invade my personal space as that is just how i feel...lol