You know that it will all (almost certainly) be v good quality, though, so those who can afford it will still buy it.
It was several years ago now, but I still remember queueing up at the checkout on Dec 23rd to pay for my turkey (not ordered, just off the shelf) and some fresh orange juice for the Buck’s Fizz, and seeing what the woman in front had in her trolley. Absolutely everything ready made, ready to just shove in the oven. Turkey in a foil oven tray, stuffed and covered with streaky bacon, all the veg pre prepped, all the sides ready to go, gravy, posh custard, you name it.
Her bill (yes, I did have a good old nose!) was eye-watering!
There will always be those who are willing to pay top whack for quality plus convenience.