The MSM have got into a pattern of showing us people suffering in hospital or care homes, followed by pictures of other people apparently breaking the rules.
I absolutely detest the hospital scenes. We don't need to see dying people and crying nurses. The rationale that is put forward by some on here is that if only people knew what suffering was like, then everyone would follow the rules! Well if that would work, I'd say go for it. But it's not working, is it? The more people end up in hospital, and the more images we get shown of crowded beaches and snowball fights.
I'd rather see the news interrogating the government about why they didn't anticipate a second wave properly and strengthen the NHS to cope with it. Or asking them why they are refusing 77% of the applications for self-isolation support, thus dis-incentivising people from doing the right thing. But no, we get alarming pictures of the tiny minority of people who aren't sticking to the letter of the law, because it stirs up discontent and diverts attention from the government's handing of this pandemic. Its lazy, sensationalist journalism.
Look at the link I posted, as Rosie51 has done. Reicher is a professor of human behaviour and advises SAGE. He talks sense.