See this link, the fight back has begun.
www.bbc.co.uk/news/magazine-22013245
The US photographer who took the photos published a book, Advanced Style last year, which I bought and I have since been interleaving it with pictures I see in newspapers and magazines of older ladies with style, Edna O'Brien at 80 with flame red hair. About two months ago Princess Lilian of Sweden died at about 97. There were pictures in the papers of her in her early 90s, immaculately coiffed and made up with a suit a women 50 years her junior could have worn.
What I would really like to do is ban the use of the term granny or grannies as a term for describing older women. The BBC is particularly bad, you know the sort of thing 'Don't go there it is fully of grannies drinking tea' or some such comment.