Sorry, Alexa, but just how lazy would you have to be to be put off cooking because the pot is heavy?! You don’t need to be a great cook or have “respect for food” to get a few nutrients into you and say no to the chips, Coke and pasties. Surely at the very least it’s not beyond anyone to open up a pack of frozen mixed veg after bunging a frozen chicken Kiev in the oven? To my mind it’s less about what we do eat and more about what we don’t. At any time of day here you’ll see people strolling or sitting round town scoffing a pasty or burger, or sitting on the bus working their way through a family sized bag of Monster Munch. Fine occasionally, but from the size of most of them this isn’t an occasional treat.
We have a major problem that needs tackling urgently, and if these campaigns help just a few people, good on them. I don’t think Hugh’s patronising at all, and at least he’s got some people thinking about walking a bit and taking the stairs!