I may need to sit down (with a giant bar) to cope with the latest from Switzerland
THE Matterhorn mountain’s peak that appears on Toblerone packaging is to be removed.
From todays DT
Mondelez International, the manafacturer of Toblerone, is moving part of the chocolate production from its home country of Switzerland to Slovakia.
The change is in line with Swiss legislation that protects items claiming to be from the country under the Swissness Act. Toblerone packaging will now read “established in Switzerland”, rather than “of Switzerland”, according to Aargauer Zeitung newspaper
The act decrees Swiss national symbols or products claiming to be “Swiss made” must contain at least 80 per cent of the product’s raw materials that have come from Switzerland. For milk and dairy products, 100 per cent of the raw materials must come from Switzerland.
However, exceptions are made for raw materials and ingredients that cannot be directly sourced from Switzerland – including cocoa.
The image of the mountain will be swapped for a more standardised summit, according to Mondelez. A spokesman said: “The packaging redesign introduces a modernised and streamlined mountain logo that aligns with the geometric and triangular aesthetic .”
And in case anybody didnt know ( unlikely)
The shape of Toblerone resembles the pyramid shape of the Swiss summit
Next they’ll be telling us the song isn’t true
“ 🎶Made with triangular almonds,
From triangular trees, 🌲
And triangular honey, 🍯
From triangular bees. 🐝
And oh, Mr Confectioner please,
Give me Toblerone. 🎶 “
m.youtube.com/watch?v=gxFiVgD2xNk