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"everyone aged 25-64 with a cervix"

(108 Posts)
FarNorth Sun 17-Jun-18 17:21:33

Cancer Research UK has aimed its latest smear test campaign at “everyone aged 25-64 with a cervix”.

I am horrified and have emailed them to say that they risk failing to reach many women by not catching their eye with the word "women" in their advertising.

https://www.thetimes.co.uk/article/smear-test-campaign-drops-the-word-woman-to-avoid-transgender-offence-263mj7f6s?shareToken=11fe655f68bc12c06ae27ebabfa6d198

FarNorth Mon 25-Jun-18 01:00:02

British women know very little about their female anatomy, according to this survey by a cancer charity.

www.independent.co.uk/life-style/health-and-families/health-news/vagina-study-nearly-half-of-british-women-cannot-identify-vulva-cervix-a7219656.html

SueDonim Mon 25-Jun-18 11:12:05

I can't actually see the article but that's proving a point, isn't it?

FarNorth Mon 25-Jun-18 19:30:35

re is an extract from the article:

"Almost half of women in Britain do not know the basic anatomy of their vaginas, according to new research.

Of 1,000 women surveyed, only half could locate the vagina on medical diagrams of the female reproductive organs, and less than a third could correctly label six different parts.

One in seven women were unable to name a single one of the five gynaecological cancers, which are ovarian, womb, cervical, vaginal and vulval, despite 21,000 new cases being diagnosed in the UK each year, according to gynaecological cancer charity the Eve Appeal."

SueDonim Mon 25-Jun-18 22:03:28

Wow, that's shocking. sad

NfkDumpling Tue 26-Jun-18 07:55:34

Really?! That’s incredible! Surely that’s one of the lessons in school that everyone pays attention in! And how do they manage tampons if they don’t know where to stick them?

FarNorth Tue 26-Jun-18 10:25:02

Presumably they do know where to stick the tampons, but not what the relevant bits are called.
Hence my doubts that CRUK's 'cervix' advert will reach a wide audience.

etheltbags1 Tue 26-Jun-18 21:37:52

Life gets more complicated by the dayconfused