To me, it doesn't really feel like a choice. I was born and bred in a rural area, and it is part of my soul.
I have, when training, lived in a city and a market town (where I at least had good access to the countryside).
Although mostly I am 'live and let live' I have become aware of a few newcomers to our village, who must have a lot of money, but no real feel for the place. They are not 'second homers' but they have what they call 'pieds-a-terre' in European countries, and they seem to go on a lot of other holidays. They get supermarket deliveries, and say 'oh aren't you good' when I tell them about our local independent shops and markets. I don't shop there because I am 'good', it's who I am.
Fortunately our village is a good mix, so they don't affect us too much, and are generous at fund raisers (unless they're away!).