I have a couple of old framed Pears adverts and I think both of them could be termed as provocative, really. I don't like to think of them as so, because I quite like them. One is of the back view of a little girl getting into a bath after 'having forgotten her Pears', and the other is of a little girl showing her knickers a bit, though at this time (30's I think), the knickers were quite far down her legs. However, innocence and sexualisation can be confused depending on the circumstances. 