I like your argument, wallygrom (we called one of our grans Grom
). I've also just read this piece in the Spectator in which the writer argues that the "selfrighty" as she calls it, is just a form of narcissism. I can see both sides of the debate and I understand them both, but in the end I'm still left with a bad taste feeling that we, our society, needs to use "marketing tools" to raise funds for research and to raise awareness of the plight of others.
So maybe that's all it is with me: a feeling of discomfort, of wrongness about modern 'marketing' of things that I don't feel should have to be 'marketed'.
And I still don't like the idea that not wearing make-up in public is worth commenting on, let alone advertising on social media.
Please someone tell me I'm not the only one who's so confused! Perhaps I am over-thinking it all.