Funnily enough, I was going to buy some ready rolled pastry in Waitrose this morning (lazy, yes, but I am pressed for time) and read the ingredients.
One was 'palm oil' - I put it back on the shelf.
Partly because of the ecological disaster and partly because I don't want to eat it.
It is in so many goods and if this advert makes people more aware of how widespread its use is and how it is destroying these forests that is an excellent thing.
Iceland and this cause have probably received more publicity from the ban than they would have done otherwise.
Shared and signed.