I never buy Danish bacon anyway, but almost wish I was in the habit of buying Lurpak (pale anaemic stuff IMO) so I could boycott it.
I do agree that all this seems to go right against the usual opinion of Denmark (and I dare say Scandinavia generally) - ‘...so right thinking and right-doing, better than us anyway’ - and possibly a mite smug and complacent about it.
At any rate, they can shove their nice cosy hygge right up their collective bottom - I’ve always thought of that as a very clever marketing ploy by whoever hit on it - to persuade people to spend lots of money on throws and candles, etc.
As if we didn’t have our own brand of winter cosiness, thank you.