Yes, Boris wouldn't do it if he didn't like dressing up or if his image makers didn't think it was a good idea. If he wasn't a politician he'd probably be on Instagram to show off his different outfits and activities to an audience.
Unfortunately image over substance has become very important over the past few years and the politicians know that the public are easily distracted by this, but as vampirequeen says, it would be better if he could actually do the job.
If he was working as hard as he should, he wouldn't have time for all these visits. But that would be too much to ask!
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