I agree that the messaging has been abysmal, and think that if someone had explained the reasoning behind some of the thinking it would have been a lot better. As we've seen on here, many people felt that the WTA was unnecessary as a universal benefit, but objected strongly when it was withdrawn, so maybe if the intention to pull it had been signalled, with reasons and expected outcomes it wouldn't have been so unpopular.
Again, the PIP debacle could have been much better handled if people had been told about measures to help people into work and the decisions explained, along with examples of how any money saved would be spent, and what measures would be in place to ensure that those in need don't miss out when changes are made.
I have been consistently aghast at how atrocious the comms have been from the start.