Watched it and not surprised by any of it. Classic advertising technique / tell people they have a problem (smelly settee), show them a solution to the problem (a smelly spray to out smell the smelly settee), show how the product you are selling is the only product that can de smell your settee quickly. Give it a short quirky name and catchy tune - and yay - it’s embedded in the minds of the smelly settee brigade.
Easy sell to gullible people, just like Farages populist politics. People see him waving the Union Flag denouncing migrants and giving it large about ‘Put Britain First’ . His supporters forget he wanted to work with Trump in the USA - that fell through when had a fall out with Musk! They fail to see he is never in his own Constituency - has done nothing for them, yet the gullible think he can run the country. Farage is a chancer who appeals to the politically naive. He stirs the pot by agitating people, identifying scapegoats for them to focus their discontent on and then stands back and watches while the trouble starts. Classic.
He should not have as much TV coverage as he does - the number of mp’s he has does not justify the attention the media give him. I