Disgust - The Reform party Racist Sarah Pochlin

She did use the wrong phraseology to my mind, but that doesn’t mean that either she or the caller-in to the radio show was wrong about the adverts now being proportionally skewed towards ethnic minorities.
Apparently about five years ago it was 37% and is now 51% which is definitely out of proportion to the white majority in Britain.

Her ignorance is so obvious. she also said
"Pochin blamed the situation on the "woke liberati" in the "arty-farty world".
"It might be fine inside the M25, but it's definitely not representative of the rest of the country," she said."

here I am in a big northern multicultural city, and there are many of us, feeling fine about multi-cultural adverts.

On Saturday, I was at my gym and having a late afternoon brought from home snack in the then closed cafe. a few yards away from me were a group of 3 older men with accents that showed that clear Jamaican lilt playing dominoes together, they do it every Saturday. It was swimming lesson time. The parents - some Muslim, some white, some black British: some were watching the children and chatting to each other, there was a group of muslim mums having a good old natter together:

I had just had a talk about life, men, and racism with my friend B from Nigeria (born in the UK, parents surgeons) after a quick natter with S the cleaner from Eritrea who asked me to teach some yoga:

natters upstairs on the warm up mats and the weights room with so many different backgrounds and languages (its near the uni, its near a large Sundanese population, its near a large well established ex-Pakistani population and Chinese populaiton

its near Waitrose (for the well heeled members to nip to for their weekly shop after the gym).

what is wrong with people?

Enjoy, I do.

But Oreo, why does that actually matter?

She doesn’t ‘mind so much’ I expect, but was trying to connect to the caller who did.It’s what politicians do.
It wasn’t racist at all, as nothing detrimental was said about black or Asian people in the UK or elsewhere, just the truth that they’re over represented in tv ads, it is simply a fact after all.
It doesn’t bother me ( tho it may if I had been of Chinese heritage as you never ever see an ad that features them.)

If people spend years obsessing about representation and frequently use the term 'white male' as an insult, don't be surprised when this happens. Identity politics have been an absolute disaster. I say this as someone who has probably been guilty of identity politics in the past.

We are all human beings and as regards TV adverts, consumers. ...*.there are probably market forces leading to the decisions made about adverts and who is in them not some political plotting*

Well, it's advertising - land, isn't it? I'm not sure that the glossy hair, shiny homes and new cars we see in advertising are a strict representation of the people around us, either.
I am amused to see that, in this parallel universe, men are the only gender who mop floors or wipe surfaces ( although it is mostly women on laundry duties).
Apparently, teenagers, in this place, noticing dust , leap up and find a cloth to tackle it...
This is ad- land, not real life, and research would have gone into how to sell, not how to describe current Britain.

Well "Identity Politics" as in "the personal is political" - which it most certainly is in terms of some of your particularly felt views and mine too when it comes to gender

- has been with us since the 1970's as regards gender and race - if it goes too far, then its clearly counter productive, but we can't deal with issues without it.

It doesn’t matter to me ….I record things and so fast forward all ads when possible.
It may well matter to a lot or hardly any, I have no idea, but is clearly an attempt by different companies to be so inclusive that the proportionality of it has gone too far?

Working well isn't it?

"Apparently, teenagers, in this place, noticing dust, leap up and find a cloth to tackle it..." 🤣

The real evils in adverts are actually to create a greedy "I want" consumer culture, in a world full of shortages for the huge majority of people, the suggestions that buying the latest this or that can take you away from life's pains at the flick of a credit card

Galaxy

Working well isn't it?

it is what it is, Galaxy, but to characterise it as all the fault of this mythical group who all apparently live within the M25 is a load of rubbish.

Wyllow3

"Apparently, teenagers, in this place, noticing dust, leap up and find a cloth to tackle it..." 🤣

The real evils in adverts are actually to create a greedy "I want" consumer culture, in a world full of shortages for the huge majority of people, the suggestions that buying the latest this or that can take you away from life's pains at the flick of a credit card

If we didn’t buy stuff there would be lots of people without employment and less taxes (of all kinds) collected by HMRC

I think it makes it the exact opposite of seeing people as human beings. Dividing us into groups and focusing on one issue of identity whether that is race, sex, sexuality, whatever. Well I am beginning to think that just entrenches positions and divides us more.

The point of adverts is to create a demand for a product, which in turn engenders sales, business and profit, which provides jobs and helps the economy.
People always have a choice as to what they spend their money on.

Companies who want to sell their goods and services have realised that the ethnic minorities in the UK are now more prosperous and therefore potential customers. So, considering that people are supposed to be more likely to buy if the advertisements show people like them, the TV commercials now show more black and Asian people than they used to. I agree that there should be more South-East Asian people in adverts.
Why does this annoy Sarah Pochin so much? The only reason I can think of is racism. Her 'excuse' was utterly unconvincing.

I haven’t noticed 51% of adverts contain what some maintain are “ethnic minorities” Some of these groups are 3rd generation British!

I don’t really care if a black, pink, white, yellow or purple human is trying to flog me a hover or life insurance!

She was being utterly racist!

I think that Sarah Pochlin 's racist remarks have to be called out because they are damaging and divisive.

I watched a film* last might It was about attitudes by white people towards black people in the USA in the 1950's, the accusations that led to blacks hung from trees and put to death in wrongful court decisions and the work of an amazing lawyer who turned matters round.

Nothing to do with identity politics, just simple straightforward racial hatred and we don't need more divisiveness than you very much.

*"Marshall" is about Thurgood Marshall, a black lawyer who challenged racial injustice in the 1950s and later became the first African American Supreme Court Justice"

Some people on Gransnet do disgust very easily.

Willow3 The problem is that the big cities think they are the country, but the country also contains smaller towns and villages, which are different and diversity doesn't just include the deep diversity of cities, but also that of the vast swathes of small towns and villages which are diverse by being less diverse.

No, I have not time for Sarah Ponchin and her views, but I am equally irritated by those who think big cities and metropolitan areas are all this country contains.

Ok I am out. Absolutely no point.

“That” not “what”

I had noticed that virtually every couple in TV ads are represented by one white person and one of colour. This is not the ethnic mix of Britain obviously, but as we record programmes and skip through the ads, we don't see much of current advertising . On a slightly different note, the glossy, busy, successful people seen in TV breaks and the media are evidently partly responsible for the mental health of the young in this countrty, according to our GP. He said his depressed young patients talk of 'others' with happy, fulfilled lives that they see daily, and their life isn't like that. I do find it concerning that there is no discernment or realisation that what we see on social media or TV is not representative of real life. When AI really gets going......

Not racist? Seriously?
How bad would it have to be, to be called racist?