This little tiny mark of our grammer is the most misused ever and it's becoming worse. I've seen it on this web site over and over again. It's one of my major hates, maybe it doesn't matter to some, but it should matter as it is part of our language. Are people really ignorant about it's usage or just plain lazy.
The apostrophe:
It marks the omission of one or more letters ie: do not to don't - as above it's instead of it is.
or:
It marks the possesive case ie: the cat's whiskers, my sister's watch or my sisters' watches.
Not apple's for sale , other peoples live's etc etc.
Am I being pedantic? Maybe but we can't [see instead of cannot] expect young people to write correctly if we fail them by this simple usage of the apostrophe being used incorrectly.
Friends using messages instead of picking up the phone
'Lost generation’: why can’t young people get jobs? What should be done?


At the risk of being a pedant myself it's GRAMMAR not 'grammer'! 
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