I think items that are new to us are pronounced as we first hear of them, or read of them.
Turmeric is a spice that was not commonly used or available growing up, so if we first heard about it on a cooking show, we would pronounce it the way the host would have. If we had just read about it in a recipe, we would most likely sound it out phonetically and use that version. I'm not bothered by mispronunciations for the most part, most likely because I am guilty of saying it incorrectly!
I have heard tu-mr-ic, tu-*mare*-ic, and tur-mr-ic
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