I agree with much of what has been said . However, one other thing that I have noticed in adverts recently is how ever so slightly off ( lewd, crude, the ugh! too much feeling they give). For example, the tena ads where she has a momentary picture of a bottom stuck in the air as she rides a bike, or the one who has an oops moment on a trampoline - and none of them genuinely are old enough to have the oops moment!
Then there is the Quick Quid ad where the boy comes out complaining the boiler has broken down and his mum says " OK you will have to smell today" - ugh! Haven't they heard of boiling a kettle and washing in the sink?
A lot of ads are no longer funny or the humour is cruel. Its almost as if those who do marketing have no sense of humour.
As for the equity release, life insurance and funeral plan ads, don't get me started.
I am tending to switch off with adverts these days. They just miss the mark with me. Even things I buy like cars.
I get myself a nice little car every three years or so ( OK I am extravagant but isn't that what the manufacturers want?) . I usually get a Mazda but its in spite of the advert rather than because of it.
I used to get the Renault Clio ( and I loved the papa and Nicole ads - I tolerated the 3 cm bigger suggestive ones but now????? . They wont sell me a Renault that way.
I would love a new kitchen but it wont be a Wren - not after the abiding image of the bloke with the longest of beards singing some soppy song about not wanting to let go of the cabinets to me - he can keep them.
Then there is the new Tesco advert with that horrible ( Northern - Gordie?? accent telling me how I would like taggie in my bellie! Oh, give me strength. Turns me off ( I don't like pasta anyway).
Same goes for many adverts.
I am finding it difficult to think of any I actually like anymore.