You are right PippaZ. Nobody could possibly think this is a bad idea. I am convinced that Justine Roberts, who owns MN/GN, has no interest in the smaller company. It doesn’t make any money for the group or her so why allocate staff resources, even for a ten minute programming task, to set up a separate Benefits section?
I found this old article written by Geraldine Bedell who was a founding editor of GN. Her LinkedIn profile says she left in 2013. Her focus is now parents and the negative effects of tech on familes and young people's online safety.
www.theguardian.com/media/2011/may/08/gransnet-mumsnet-ageing-baby-boomers
This extract from that press article struck me:
Yet it's fair to say that when we approached advertising agencies before the [GN] launch, many of the young people we met looked at us blankly. Like, you mean, old people?
Once again, let’s remind ourselves of what Justine Roberts said when she set up GN in 2011:
The Mumsnet community has given a powerful collective voice to a group that was previously somewhat disenfranchised. We’d like to do the same for older people, who are arguably even more isolated and unheard and in need of a place for peer-to-peer support.
and this is what she says in the group's 2020 accounts:
We put people before profits and believe in listening, engaging and fearlessly standing up for our users beliefs.
Rings somewhat hollow doesn't it?
Good Morning Saturday 20th April 2024
Estranged Son and Future Granddaughter
To think that London, or anywhere else for that matter, does not belong to any one demographic