Ow!

phoenix I started off with the things you mentioned but that left my heel exposed which I suspect started the whole thing off. Also I haven't found any that cover the top of your foot but don't show elsewhere and so where the laces are was rubbing a little. Since then I have worn regular socks to no avail - perhaps the damage was already done. I will try the vaseline and the two pairs of socks though. Blister plasters don't seem to be doing much good though. Only one foot is bad the other is ok if not particularly comfortable in that same place

DanniRae I will definitely try that

Monica

You bought the first pair a long time ago. Despite the new ones being the same style I bet the manufacturer will have made minor changes to the dimensions, materials, method of manufacture so that although the shoes LOOK the same,they aren't. Bear in mind also that in that time your feet may have changed, widened slightly, even that fraction longer. Your previous shoes being old and worn when this happened adjusted easily. These are new and stiff, possibly made from stiffer materials may not be so amenable.

Try putting something under your heel to raise it up a little - a gel or foam insole maybe - so the back of the trainer is making contact with a different part of your heel. This has worked for me in the past.
Good Luck!

Consider what you are wearing inside them (the two socks thing might help?) personally I use the sock type things that don't show, if that makes sense?

Or try putting Vaseline on your heels when you wear the trainers?

But Monica they are the same style as the last ones which I wore into the ground. As I say I don't remember whether they were bad at first as they lasted years. When I tried the new ones on in the shop they were very compfortable. It's only as I have worn them for a few hours at a time that the back has started to rub. I don't want to stop wearing them because they were expensive so I want to at least try to solve the problem - but the last ones were fine and they were the same brand and virtually identical

Replace them with a pair that are comfortable. Presumably that was the main attraction of the first pair you possessed.

Wearing uncomfortable shoes, especially leisure shoes, just because you like the style is madness.

Oh I didn't know the two pairs of socks thing but I will definitely try it. Not sure about the toenails as that part is comfortable it's just the back of the heel that is rubbing.

I can remember my Dad hammering the backs of new shoes if they rubbed to soften the leather, that worked.
Could you wear two pairs of socks with them while you break them in, even pop socks would do. The theory being the socks will rub against each other and not your heel.
Check to see if your toenails need clipping as that can make a difference.
If none of that works I'm sorry I don't know.

I'm not going to be very helpful as I have found that if they start out hurting your feet, they will continue to do so. I would wait until your feet have totally healed up from their blisters etc and then try putting plasters on before you try the trainers again, and just wear them for a short time and see what happens. With ordinary shoes you can sometimes get something to stick on the back of the shoe itself, but with trainers it is more difficult.

I recently got a new pair from Hotter and have to say they are absolutely brilliant - walked 380 miles in them so far with no problems.