This has happened to me twice in the last year or so in M & S. I love black jeans. I popped in for a pair, the same ones that I usually buy, picked them up and took them to the counter. They were not in the sale or on a reduced rack. The assistant rang them up and she said 'that's £1.49 please'. I looked at her in amazement and she said 'that's what it says'. Then about 6 months later I went to a different M& S and the same thing happened with a pair of trousers, this time the label said £35, once again not on a reduced rack or anything and there was no sale on, and it came up as £3.49 which is what I was charged. 
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