If I count cleansing first thing also, maybe 10 minutes. I wash my face first thing with superdrug naturally radiant hot cloth cleanser. I massage it in for maybe 30 seconds, I think that firm massage helps my skin stay fairly unlined. Then remove with muslin cloth. Apply Superdrug serum , then after a few minutes, the under eye brightening cream.
A bit later on I'll apply a tiny bit of Mac concealer across nose etc where a bit red. Apply Rimmel stay matte powder lightly on nose area. That's it usually.
I cannot use eye make up now as I have dry eye, and it exacerbates it. If I am looking pale, I might apply some Clarins self tanning milk on my cheeks etc, for a healthy glow that lasts a week or so.
I do think most of us didn't appreciate our looks when younger. I was never a beauty at all, but looking back, I was OK.. We can be so self critical, it's a shame.