I dislike buying clothes or white goods etc online. Most of the clothes need to be returned because they are not what they appear in the pictures quality/colour/size/design. I have a limited number of online companies I do buy from; Lands End for trousers - and that is about it. I like Woolovers but you cannot tell from the pictures how thick some sweaters are. I bought what looked to be identical products two years running - but they werent. one was much finer than the other.
Ditto with things like kitchen appliances, you need to finger the goods, open and shut the doors get the feel of whether you want drawers or shelves.
This doesn't mean I do not shop online, there are lots of items I buy. In the past week I have bought tin snips, an alarm clock, floor clothes, a hand bell and a chopping board, to name but a few but those are things that are exactly what they are and canimmediately oressed into service.