Callistemon21
MawtheMerrier
Fleurpepper
Oh no. I remember Joules before 'Joules' - when she had a little shop in her father's BricaBrac yard. A great shame.
Was her name Tom? 
^Joules was founded by Tom Joule, and started out selling clothes at country shows in 1989^
I think Joule and Co? started out earlier still by Tom Joules' father.
There stalls at larger country shows in the 1970s I think.
From todays Business section of the DT
JOULES, the fashion brand once favoured by the Princess of Wales, is to appoint administrators after emergency fundraising talks failed
The retailer said it was “regrettably” preparing to appoint Interpath Advisory, putting about 1,600 jobs at risk
The announcement came after talks with investors, including founder Tom Joule, about an emergency cash infusion proved unsuccessful.
Yesterday, Joules said it planned to appoint Will Wright, Ryan Grant and Chris Pole of Interpath Advisory as administrators of Joules Limited and online-only sister business Garden Trading Company. “The board is taking this action to protect the interests of its creditors,” Joules said.
Shares were suspended pending the administrators’ appointment. The stock has collapsed more than 90pc since the start of the year as problems have mounted. Joules was worth a little over £10m at the time of its suspension, compared to £140m when it listed on London’s junior Aim stock market in 2016.
Mr Joule said it was “a deeply disappointing day for Joules, and a sad day for me personally”. He founded the business from a market stall in Market Harborough, Leics, in 1989.