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What difference will Facebook changing its name to Meta make?

(41 Posts)
M0nica Fri 29-Oct-21 06:39:39

It is such a huge company, its name synonymous with personal communication. How can changing its name make any difference to how it is perceived.

Announcing this 'rebrand' when a whistle blower is telling a House of Commons all its nastiest secrets, will it really work.

To me the name is jusst too big too ubiquitous, for anyone to ever forget that 'Meta' is anything but Facebook with a new name. Remember when the Post Office tried to change its name to Insignia and what a farce that was. After a few months it had to revert to it original name.

MayBeMaw Fri 29-Oct-21 06:52:36

Even worse M0nica - it wasn’t even a “real word” like Insignia but Consignia - a rebrand which should have been consigned to the bin!
From The Guardian
As the millennium celebrations approached, the Royal Mail, lumbered with a stuffy old crown on its logo, decided it could do with a makeover. After an agonising two-year process of racking its brains and hiring consultants to pep up its image, chief executive John Roberts announced in early 2001 that it would take on a completely new identity – "Consignia

" The new name describes the full scope of what the Post Office does in a way that the words 'post' and 'office' cannot," he told bemused customers.

Sixteen months later, with its plans to push into overseas markets in tatters, and the meaningless new name a laughing stock, Roberts left, Consignia was consigned to the history books, and Royal Mail bosses hoped the £2m rebranding would be forgotten as soon as possible.

Calmlocket Fri 29-Oct-21 07:12:10

Changing the name wont make any different the whole thing needs a complete overhaul!

BlueBelle Fri 29-Oct-21 07:20:38

None

yggdrasil Fri 29-Oct-21 07:28:09

It isn't working this morning. Keeps telling me I have no new posts

Sago Fri 29-Oct-21 08:41:19

The National Lottery changed their name years ago to Lotto, it took millions of pounds for someone to come up with that!

M0nica Fri 29-Oct-21 09:47:21

MaybeMaw You are right, of course, Consignia. It was early. I was sleepy and couldn't be bothered to check. That will teach me smile

Teacheranne Fri 29-Oct-21 10:01:40

Well, the change to Consignia passed me by, I’ve can’t remember it at all!

I really don’t think changing to Meta will make the slightest difference, it will be a long time before the name Facebook is forgotten world wide. The papers today are making fun of the new Logan, it looks rather phallic!

Teacheranne Fri 29-Oct-21 10:01:49

Logo

Galaxy Fri 29-Oct-21 10:05:16

Just my usually boring reminder that Facebook was established to grade the attractiveness of fellow students. So a phallic logo seems fitting.

Katie59 Fri 29-Oct-21 10:35:18

Well the graffiti artists certainly made it look phallic but the concept of “Infinity” certainly fits the ambitions of the company.
However, Meta must do much more to clean up the abuse that it’s platforms transmit, on one hand it promotes “free speech” but there needs to be more limits on what can be said and shown. In the same way that newspapers and the media are regulated, that needs to be applied to social media.

Bibbity Fri 29-Oct-21 10:50:22

It's changed the press narrative from how many laws they broke and how the whistle blower is spilling everything to how silly their new name it.

eazybee Fri 29-Oct-21 10:52:18

Due to poor hearing I heard it as 'Natter,' or possibly 'Nutter.'

It won't make a scrap of difference but I have never used it anyway.

Tizliz Fri 29-Oct-21 10:58:17

Facebook are not changing the app’s name to Meta, just the holding company. They also own Instagram and WhatsApp. All these apps will keep their names.

Lucca Fri 29-Oct-21 10:58:35

I’m being thick ….but which logo is supposedly phallic ?

Katie59 Fri 29-Oct-21 12:38:10

I think that’s what the artist thinks of Zuckerberg

kircubbin2000 Fri 29-Oct-21 13:04:07

I never see what's wrong with Facebook. All I get is stuff about missing cats, recipes,local news.
Perhaps people having trouble have searched unsuitable topics or added strangers as friends.

BlueBelle Fri 29-Oct-21 13:07:26

I ve never had a days trouble with fb and have made friends found groups fund recommendations and relatives kircubbin only positive stuff for me thankfully not sure what others find I have one friend who calls it everything unfpder the sun but has never been on it !!

GrammarGrandma Sun 31-Oct-21 10:50:45

It will make no difference to us as Facebook with remain the name on the App and your computer. It's the overal company, which also owns Instagram and others which will be renamed Meta. It might influence investors for whom Facebook has become a toxic brand, that's all.

seacliff Sun 31-Oct-21 11:01:53

"BlueBelle Fri 29-Oct-21 13:07:26
I ve never had a days trouble with fb and have made friends found groups fund recommendations and relatives"

Hear Hear Bluebelle! IF you use it in a sensible manner, it can be a helpful aid to life.

Calistemon Sun 31-Oct-21 11:02:45

Lucca

I’m being thick ….but which logo is supposedly phallic ?

If it's meant to be phallic then it must have brewer's droop.

JaneJudge Sun 31-Oct-21 11:04:17

he is a very unusual man isn't he? when he came on the tv my dog cam and sat by me and then tried to hold my hand

Calistemon Sun 31-Oct-21 11:06:49

kircubbin2000

I never see what's wrong with Facebook. All I get is stuff about missing cats, recipes,local news.
Perhaps people having trouble have searched unsuitable topics or added strangers as friends.

Me neither although I do have problems with adverts (the same on GN too, though).

Downloading an Adblocker messes up everything, I've tried several times.

katy1950 Sun 31-Oct-21 11:24:05

No difference whatsoever they will still need watching like hawks

Gabrielle56 Sun 31-Oct-21 11:36:16

You cannot litigate against a company that no longer exists...........ditto tax.......ditto directors of said company.........assets maybe transferred to newco....debts and any other nasties die with it......