Even worse M0nica - it wasn’t even a “real word” like Insignia but Consignia - a rebrand which should have been consigned to the bin!
From The Guardian
As the millennium celebrations approached, the Royal Mail, lumbered with a stuffy old crown on its logo, decided it could do with a makeover. After an agonising two-year process of racking its brains and hiring consultants to pep up its image, chief executive John Roberts announced in early 2001 that it would take on a completely new identity – "Consignia “
" The new name describes the full scope of what the Post Office does in a way that the words 'post' and 'office' cannot," he told bemused customers.
Sixteen months later, with its plans to push into overseas markets in tatters, and the meaningless new name a laughing stock, Roberts left, Consignia was consigned to the history books, and Royal Mail bosses hoped the £2m rebranding would be forgotten as soon as possible.