This thread is making me giggle! 
The British Legion don't always get things right
Greenfinch like all big charities their marketing is done by a huge marketing team these days and, to continue to keep the public's interest when there are so many charities claiming our money, I suppose they have to keep thinking of new ideas.
Many of them are run like big businesses.
merlotgran 
Well, they have got Peter Andre for their advert. Nuff said!
The thing is jingls Peter will be counting his millions on his fingers, not his pounds! (not-so-daft).