I’m afraid I just feel it’s a massive money spinner. Clever of them to make their own films about it in order to advertise it and fund it all.
It seems rather circular.
Many people would like to do this kind of thing if the funds just rolled in from it. And childcare isn’t an issue as her parents have moved in too (putting their own property and investments into the pot, apparently).
If you are a self-publicist it’s fine. It does all look nice but I’m afraid the whole scenario makes me a bit cross!
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