AIBU...to object to the new Chris Moyles advert?

www.asa.org.uk/Rulings/Adjudications.aspx

Sorry wrong link!

........any more like this will make it actually more realistic.....

Well, I have never heard of the Verve, or their music or seen the video (or is it DVD) and that is actually irrelevant. The Verve, video, whatever, will generally only have been seen by people who knew the group, their take on life and were in with the humour. The advert was played to the general public, most of whom probably had very little interest in the Verve and would not have recognised the analogy.

I found the comparison with slapstick particularly irritating. This wasn't slapstick. Slapstick has a lightness of touch and a distancing from reality that makes it amusing. This advert just showed a man who thinks he has a right to walk over anyone who gets in his way, regardless of who or what they are, doing just that. Sorry, where is the joke?

Quite simply the advert was crass and vulgar and the ASA has now endorsed the fact that it is quite acceptable for television advertising to be crass and vulgar.

stupid advert done by an immature, stupid idiot, saw it when it first came out and thought then how ridiculous it was, what were the people who made it thinking of.

DD works on the edge of the media industry and worked for the BBC for some years. I know no-one more scathing than she about media types, particularly the production and creative types and the kind of media management that goes on in companies like the BBC. They are completely out of touch with the views of ordinary people and utterly self-regarding.

Have you notice that all the big award ceremonies with all their razzmatazz, which get given a full evening of coverage on the television (BAFTAs, Oscars etc etc) and pages and pages in the newspapers always involve media people giving awards to other media people, whether theatre, films or music. No-one outside the media has any say in who wins any of the awards.

... and advertisers lay more importance on the kudos they get by getting awards from the Advertising cronies than they do from the public liking their adverts. I bet the Chris Moyle advert wins awards, with the complaints about it counting in its favour.

It is a take on the original video of the song Bittersweet Symphony by the Verve, I like the song but never liked the video!
www.youtube.com/watch?v=1lyu1KKwC74

Apologies, I only just realised this had already been pointed out!