Research has confirmed the powerful influence of the press.
After the Hillsborough disaster when The Sun abused fans from Merseyside, there was a very effective boycott of The Sun, which had long been Eurosceptic. Many former Sun readers switched to The Mirror which is much more pro-EU.
Researchers have found that, as a result, Liverpool had far fewer Leave voters in 2016 than comparable areas. They concluded that, over many years, newspaper readership was a significant factor in forming opinion.
www.ft.com/content/ffdb6e8c-c5c8-11e9-a8e9-296ca66511c9?segmentid=acee4131-99c2-09d3-a635-873e61754ec6#o-header-drawer
CUTTING OFF A ROSE BRANCH IN NEXT DOOR'S GARDEN
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