I always used to buy 'special' cards for all my family which cost me a fortune, then I started receiving the cheap 'standard' rubbish you buy for the neighbours, so I stopped doing it for everyone apart from my partner, sons and my best friend, now everyone else gets a card out of a box, albeit a very nice one, usually at least £4 for about 6 cards as I only send about 10 anyway.
So, if you're funny about it, just start doing the same as they do. The majority of xmas cards ends up in the bin/recycling after the holiday anyway