If you watched the Martin Lewis Money show in November 2017, he gave an impassioned pledge releasing us all from this 'I'll buy you something so you give me something back' nonsense. I wrote something on the Facebook page and was later contacted to appear on the show in November 2018. It was about not having to spend so much money and therefore not getting into debt for what is, essentially, one day. Yesterday, I did a follow-up video for the show this year where I talk about how NOT having to spend as much as I used to spend, has released the burden of feeling obligated to buy something. As you said, you often don't get back something you like and like you, I pretend I do. What I do with those gifts is to regift them to someone else (making a note of who I received it from so I don't inadvertently give it back to them for the following Christmas!). Martin Lewis suggests that we all cut down on giving because sometimes, we put pressure on the other person to give us a gift and perhaps, they might not be as financially able as us. As I'm a pensioner, I rely on my State Pension to live; I am not in debt and the Christmas money we're given I usually spend towards Christmas. But since 2017 (Martin's pledge) I have gradually reduced how much I spend on Christmas, going from £500 - £600 down to under £100. It can be done. Arrange a secret Santa if you have a large family, agree on a sum of money and then you're only buying one present for the agreed sum of money. I stopped buying for friends and have reduced how much I spend on my family - telling them in advance. Although my family (sons) earn more than my pension, why should they spend a lot of money on me when I can't possibly equate that? Sadly, most offspring want the money so that they can buy something they want and giving someone a £20 voucher does look a bit mean, but I often give things throughout the year, so I don't feel bad about not spending so much at Christmas. Sorry this is a long post.