At the risk of repeating myself, I think you have misunderstood win.
No one on here, least of all me, is saying that people shouldn’t choose their own funeral, big or small as desired, and pay for it in advance, if that’s what they want to do. What has been said is that the words used on the advertisement are both funny and rather offensive, all at the same time. To those who said you don’t have to open the envelope, well yes, and normally we wouldn’t, but the wording invited a further look. After all, seeing that the advertisement had come from Pure Cremation, and was coupled with the words good news, I’m sorry, but we fell about laughing, because dying isn’t normally thought of as good news. Anyone would have thought that death is equivalent to winning the lottery. It was funny!
But then, thinking about it, I thought yes, but how upsetting it would be to receive that envelope if you were newly bereaved, or had just had a terminal diagnosis.
The advertising is crass. It’s that simple. Probably thought up by someone who should still be doing his geography homework.