Hello, CorneliaStreet! Ex-secondary school libraian here!
First of all, I feel your pain, as I was a huge reader from a very young age, but not everyone is the same, and these are different times - even if the age old "reading is boring" is nothing new.
You must let her go at her own pace. I really think that everyone has the capacity to love reading, but they just need to find what is right for them. Slow and steady may well win the race!
It seems from your description that she is very much about the "visuals" at the moment, so I would foster this by looking at graphic novels, rather than pushing her to read things she thinks of as too wordy. Contray to popular belief, graphic novels are a lot more than simple comics these days and some of them are pretty sophisticated - and believe it or not, you can even get the classics in graphic form (though obviously the story is pared down to the basics). Reading is reading after all!
Look for something that is the graphic form of a good book series, because once you get them hooked on a series they will often just fly through them. You don't say where her interests lie, but there are some great series out there - don't just rely on Harry Potter, although I agree she would certainly get a lot out of the books of she was interested as they have so much more in them - I think she needs something new to pique her interest. A really good bookshop, with a good children's section and knowledgeable staff should be able to help you here (although I can suggest some if you are interested). A local library may be able to help too, but they might not have much in the way of graphic novels, or a librarian with the subject knowledge you need. If you can get her interested in a graphic series, she may then be up to read the full-blown novels too.
I would just add that you should not be put off by graphic novels, even if her school may be sniffy about them (sometimes true of primary and junior schools). I have found them invaluable in cracking the really hard cases!
Why not give it a go? Be patient... be encouraging, but not pushy... and I hope she gets there!
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