Ageism in adverts - difference between men and women

To be honest, WhenIwasyourage, my impression is just the opposite of yours. Both partners are white haired and slim and she has a pixie haircut and he is is well-groomed and has a beard. Adverts for Retirement homes have nice ladies, well coifed and well dressed and made up quaffing tea, or a glass of wine.

For some reason I find both groups incredibly off putting.

I was much more comfortable with the Nationwide leaflet for Equity Release and Retirement mortgages. That was a couple on a canal barge looking like real people in a real situation. He had a slightly untidy grey beard and a ponytail and was dressed in real 'living on a barge' clothes and his wife wore a large practical knitted hat and big navy padded jacket and jeans. Just as if they had been photographed leading their normal life.

Frankly I hate these adverts with pimped up, polished and glossed older people

M0nica

To be honest, WhenIwasyourage, my impression is just the opposite of yours. Both partners are white haired and slim and she has a pixie haircut and he is is well-groomed and has a beard. Adverts for Retirement homes have nice ladies, well coifed and well dressed and made up quaffing tea, or a glass of wine.

For some reason I find both groups incredibly off putting.

I was much more comfortable with the Nationwide leaflet for Equity Release and Retirement mortgages. That was a couple on a canal barge looking like real people in a real situation. He had a slightly untidy grey beard and a ponytail and was dressed in real 'living on a barge' clothes and his wife wore a large practical knitted hat and big navy padded jacket and jeans. Just as if they had been photographed leading their normal life.

Frankly I hate these adverts with pimped up, polished and glossed older people

I’m just wondering if Nationwide do Equity Release on Barges

Older couples always seem to be portrayed as walking on beaches with their (always white) trousers rolled up before cycling home to gaze at each other as they drink coffee at the island in their glossy modern kitchen.

Grandad then goes to the garden where grandchildren chase him around with a hose until Grandma arrives with a tray of home made lemonade and a loving roll of the eyes.

Coastpath

I assume the barge is meant to hint about what you could be sending the money on! Ours was to finance an extension.

The adverts on GN featuring "older" people are irritating too.
They look too young and glamorous, albeit with grey hair, unlike most people I know.
Or perhaps I move in the wrong circles

I must learn how to drape a jumper casually around my shoulders before I reach pension age.

Quite right too MissAdventure. Nobody, male or female, can retire until they can drape a jumper effectively. Also, women must learn to carry flowers and a baguette in a basket and men need to learn how to remove glasses in a 'I've still got it way' so they can smile proudly at family photos on the ipad.

Meanwhile, reclining chairs are for women in their early forties who watch daytime TV wearing a pencil skirt and stillettos. The chair sales lady in a suit and medium heel courts will be present in the room at all times.

How funny!
I need to learn how to bend down with my arms outstretched and a winning smile whenever I see the grandchildren, too.

Nobody, male or female, can retire until they can drape a jumper effectively.

Does this mean I have to go back to work?
I can't drape scarves, jumpers, you name it, I can't drape it.

DH doesn't wear glasses - will he still have to go back to work? There could be some merit in this ?

MissAdventure

How funny!
I need to learn how to bend down with my arms outstretched and a winning smile whenever I see the grandchildren, too.

I did that once and a tiny DGD rushed past me wanting a hug from Grandad.
I know my place.

I wonder if you could claim attendance allowance for not being up to jumper drapery?
Perhaps carers to come in, stick your dentures in for you (enough that a small woman can fit in your mouth and jump up and down) drape a jumper, then help you put your court shoes on..

They've just realised how much they're getting paid for this Gransnet ad!

"Oh John, when can we stop with these bloody ads"?

"Shhh now Jean, just grit your dentures and smile! Gotta eek out that pension somehow".

There was a Churchill retirement flat advert with this little old grandmother offering a slice of cake to a boy of about 7 with a very doubtful look on his face and a grinning garndfather in the back.

The smile on the grandmother's face was so evil, whenever I saw it I was always reminded of the wicked witch in Hansel and Gretel who tempted the children with her gingerbread house with all the sweet things in it before fattening them up and eating them.

Whether the similarity occurred to anyone working for Churchills I do not know, I assume not.

When I worked in a house for tenants with complex needs, there was a short window of time in the afternoon to have a quick cup of tea before everyone arrived home.
The ads then would always be informing me and whichever colleague I was with, that one in four women pee themselves.

Women must smile and look impressed when a male neighbour mansplains about Over-50s funeral plans, as he finishes making his lunch and wiping the counter-tops after him.

I'm still waiting to turn into one of those super-groomed women with infinite patience and a permanent sunny smile - they turn up in books too so they must exist, maybe I'll have to wait till I reach my 70s?

And I'll sit in my wingback floral upholstered chair with my cup of tea smiling graciously while someone explains how easy it is to install new windows without any mess!

I fall over if I lean forward. I’m a failure at being old.

The Ourtime dating ads are awful. They used to have a man with lush white hair and a beard and a ‘twinkle’ in his eye. He gave me the creeps.

Callistemon21

They've just realised how much they're getting paid for this Gransnet ad!

I love this one Callistemon.
The chap looks like your usual' silver fox ', he looks as if he is cuddling his own mother, not his wife.
You only have to look at the" Transition to grey ", section on Gransnet all the women look like models with the most beautiful grey or white hair, they are slim and glamorous they look just like my friends and me. I'm kidding. I also get a picture now and then of a glamourous grey gran cuddling her grandchild ,nails and hair immaculate she can't be short of cash or just made batch of chocolate cupcakes .
If you look at the makeup section it is much more realistic the women look like normal grans.
I often wonder if the adverts for retirement homes with all the good looking men are to entice grans on the lookout for a new chap to move.
They wonder off into the sunset in their white jeans not a teena lady showing. They haven't just paid £40 for a haircut that makes them look like Milly Molly Mandy.

Same on that ‘over 50s’ dating site ad, ‘Our Time’.
Grey haired blokes - when they show them - rather younger looking, non-grey women.

Rosieroe

The Ourtime dating ads are awful. They used to have a man with lush white hair and a beard and a ‘twinkle’ in his eye. He gave me the creeps.

Me too!