I had a light bulb moment this morning, I suspect it is a moment that most people had years ago and I am just slow on the uptake.
The reason so much of our shopping is so packaged in every type of packaging materials is because we no longer have shop assistants.
Think about fruit and veg. In the supermarket fruit and veg aisle there will 6 kinds of apples, 4 types of onions 3 types of potatoes. If everything was loose when you get to the till, how is the cashier to remember which one is which -simples -. Have one item free flow and all the rest packaged with names and prices on the packaging.
Until recently there were still green grocers where you went in, someone put your fruit and veg directly in your basket or in a recyclable/compostable/reusable paper bag.
This applied in almost every kind of shop. If we want to get rid of packaging bring back shop assistants.
Oh, except, remember the long queues waiting to be served, not being able to see just how fresh the bottom fruit in the bag was.
Back to square one, pass me that package of 6 Braeburn apples.