In understanding how the media influenced the referendum result it is important to recognise that before the campaign even began the large parts of the public had been primed by the media to be Eurosceptic.
This is a massive A - Z index of euro myths perpetrated mostly by the UK press since the 1990s. The British were well primed by media lies years before the vote even happened
blogs.ec.europa.eu/ECintheUK/euromyths-a-z-index/
A quick search will find many analyses of the role of the media, such as this one:
blogs.lse.ac.uk/brexit/2017/05/16/acrimonious-and-divisive-the-role-the-media-played-in-brexit/
This is interesting, for those who deny that the media didn't influence them: During the campaign itself, most national print circulations and online readership rose. It certainly did influence some people...
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